Facebook designer Everett Katigbak and Gensler’s Randy Howder gave a joint presentation at Design at Scale in which they showed off plans for Facebook’s new headquarters, in the old Sun Microsystems campus in Menlo Park, California. In Howder’s words, the idea is to avoid creating a “Facebook theme park” and instead to design a campus that’s a “beacon for engineering talent.”
The new joint will surely have all the free food and fancy facilities we’ve come to expect from the Valley’s heavy hitters, but I also enjoyed the insight into Facebook’s internal culture, a much more difficult thing to manage when a company experiences such explosive growth. Katigbak talked of the “Facebook analog research lab”, as he put it, “a fancy name for a print studio.” With a graphic design background himself, Katigbak and a colleague, Ben Barry, started to create printed ephemera with which to adorn their surroundings. For instance, the linoleum block “like” icon seen here. The initiative, he said, wasn’t a matter of a top-down mandate to create cool printed artifacts, but a result of a culture that supports creativity in all its manifestations. “Mark Zuckerberg doesn’t say ‘it’d be cool if you printed stuff’,” said Katigbak. “This is how the culture thinks. We approach it with design rather than engineering.” Smart.
[Photos c/o Everett Katigbak.]






